I hang around on a forum about blogging. It's partly a forum about making money through blogging, so there's a fair bit of discussion about moneymaking, rather than pure blogging, strategies. (Moneymaking, as you can no doubt guess, is not part of the agenda for my blogs.) Some of these discussions make me a little crazy.
The most crazymaking are the posts about getting "content for your blog". There are cheerful discussions about where you can get "free content!" and how you can find the "best article directories" and other ways to solve that pesky, pesky problem of having, you know,
posts in your blog.
When I read these discussions, I find myself shaking my head and moaning, no, no,
you don't get it.
But I've been a little puzzled about exactly how to phrase what they "don't get". I know that it has to do with writing your own blog and producing your own content, but that doesn't seem like enough of an explanation. Because how does the reader know that you lovingly wrote and polished every word in your blog, as opposed to briskly selecting those words from an article directory and writing a check?
I've also been doing a lot of reading about writing, and that's where I finally found a way to express the idea:
It's about voice.
"Voice", in writing, is about the way that the writer translates his personality to the page. It's about word choices, and phrases, and mood, and structure. It's how you can distinguish a paragraph written by your very favorite author from one written by the person who wrote the history textbook that you passionately hated in eleventh grade, even if the two writers are writing about precisely the same thing.
Voice is what makes you chuckle and drive your companions mad by your insistence on reading the good parts aloud. Voice is what makes you buy the whole series and put yourself on the waiting list for the next book. And voice is what makes you
come back to a website or blog, over and over.
I read writers for their voice.
I don't read the garden books of the late Henry Mitchell, long-time gardening columnist for the Washington Post, because he knows about, say, tulips. I read them because I want to "hear"
Henry Mitchell talk about tulips. I want to read Henry Mitchell's musing about how tulips are "reminiscent of brisk terriers, except better behaved" and his discussion of "the high delight of examining the bulbs" of species tulips. Anyone can tell me about tulip varieties, and how to plant the things, and how to keep them alive. But only Henry Mitchell can be Henry Mitchell.
I don't read Calvin Trillin because he knows where to eat; I read to hear, in his words, what he thinks about the food. I read to hear him dismiss rotating restaurants with "I never eat in a restaurant that's over a hundred feet off the ground and won't stand still." I read him because every moment of reading his work is a moment of sheer enjoyment.
In the same way, I read websites and blogs not for information, not for facts, not for statistics, not for how-tos, but for
voice. And when I find a voice that I love, I want to return to that voice again and again.
Information is cheap. Voice is priceless. And that's what people crying "buy content for your blog heeeeeere!" just don't get.
Image: By Glide. Wikimedia Commons.